About Project
In the fast-moving world of digital content, creators often find themselves bogged down by the repetitive and time-consuming tasks involved in editing, enhancing, and distributing video content across multiple platforms. While tools like Repurpose.io help with automation, they still leave a gap in intelligent enhancement and personalization at scale — especially for solo creators and influencers who need to stand out.
Owli.ai was created to address this exact challenge. Co-founded with the vision of simplifying video content workflows, Owli.ai offers an intelligent, creator-first platform that not only repurposes video content but also enhances it automatically using advanced AI-driven features. With functionality like word-by-word subtitles, intelligent clip extraction, filters, and platform-specific optimizations, Owli.ai helps creators go from raw recording to multi-platform publishing — all within a few clicks.
Client's Need
The client partnered with us to build and enhance their platform, focusing on delivering an intuitive, user-friendly experience that helps creators enhance and distribute their content efficiently.
Their core requirements included:
- AI-driven video enhancements
- Seamless multi-platform publishing
- Improving overall platform performance and speed
- Building a scalable, event-driven architecture
- Optimizing backend to handle asynchronous video processing
Solution
To meet Owli.ai’s goals, we delivered a seamless, easy-to-navigate interface where creators could upload, enhance, and publish content in a few simple steps.
On the backend, we utilized:
- AWS Amplify and Supabase/Postgres for scalability and real-time data processing
- Integration with Vizard.ai for automatic subtitle generation, smart clip extraction, and video enhancement
- Real-time social media integrations for direct publishing and scheduling across platforms like Instagram, YouTube, and TikTok
We also focused on performance and security by implementing:
- Event-driven architecture using AWS EventBridge
- Containerized processing with AWS ECS for efficient background job management
- Role-based access control for secure video management and processing
The platform also included real-time notifications and status updates, ensuring users were always informed of their content’s progress.
Impact
The final platform delivered:
- Drastically reduced content editing time, allowing creators to publish in under 15 minutes
- Increased content output, with creators publishing 3x more content across multiple platforms
- Higher engagement, particularly with features like smart subtitles and highlight clip generation
- Scalable infrastructure, supporting a growing user base and setting the stage for future features like team collaboration and analytics dashboards
These features not only enhanced the creator’s productivity but also contributed to Owli.ai’s position as a key player in the content creation ecosystem, leading to positive community feedback and organic growth.
