About Project

OceanTech is redefining IT asset decommissioning (ITAD) with secure, sustainable, and client-centric solutions. Since 2005, they’ve served businesses, government agencies, and Fortune 500 companies across North America — focusing on value recovery and minimizing e-waste through responsible recycling and reuse. A new website project aimed to showcase their leadership in ITAD, simplify lead generation, and enable dynamic content management.

Client's Need

The client sought a complete digital overhaul to modernize their web presence. Their legacy website was outdated, slow, and difficult to manage. They needed a sleek, scalable platform that supported dynamic content, streamlined customer interaction, and laid the groundwork for future expansion — including client portals and multilingual support.

Solution

• Frontend Development:
  Built a fast, SEO-optimized website with Next.js, using static generation and server-side rendering (SSR) for better performance and discoverability.

• Content Management Integration:
  Integrated Contentful CMS to give the marketing team complete editorial control over blogs, service pages, and updates — without developer input.

• Chatbot and Forms Integration:
  Implemented HubSpot for real-time chatbot support, automated lead capture, and intuitive form submission handling.

• Performance and Scalability:
  Deployed the platform on Vercel, ensuring fast load times and a global edge network. CI/CD pipelines were set up for smooth releases and future flexibility.

Impact

• Enhanced Brand Image:
  The modern platform helped OceanTech stand out as a forward-thinking, eco-conscious ITAD leader, instilling greater trust with enterprise clients.

• Improved Lead Capture:
  HubSpot chatbot and forms made it easier for users to engage, submit inquiries, and convert into leads boosting inbound activity.

• Empowered Content Team:
  Marketing gained the ability to publish new content instantly, accelerating campaigns and improving agility without relying on developers.

• Future-Ready Platform:
  With a flexible stack and scalable infrastructure, the site is ready for client portals, asset tracking, and multilingual expansion.